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Showing posts with label Small Business Web Site Design. Show all posts
Showing posts with label Small Business Web Site Design. Show all posts

Saturday, April 12, 2008

2 Major Typies Of Small Business Web Site Design

The global internet is not as global as small business owners may think it is, in fact the global internet can be extremely effective for local markets. Small business web site design is important to how successful your company will be online. Small business web site is one of the largest market sectors in the business. With the revolution of the internet, smaller businesses are able to reach more audiences with their web site. If you are a small business or a home-based business, you can do to have small business web site. Web site hosting is not expensive and finding the right business is easy on the internet.

Starting a small business but don't know where to look? Want some great ideas for generating income online? Here are 2 small business web site design typies that I recommend for small business owners.

1. Blogging
Blog is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal or business website featuring diary-type commentary and links to articles on other web sites. Blogs range from the personal to the business, and can focus on one narrow subject or a whole range of subjects. Many blogs focus on a particular topic, such as web design, home staging, sports, or mobile technology. Most blogs have a method to allow visitors to leave comments. All this ensures that online conversations can be maintained painlessly among various site users and web sites.

For small business owners without the time to learn both html web and php web, blogging offers an inexpensive method to get the business's name out on the internet. Business blogs provide a small business with a chance to share some expertises and knowledges with a larger audience. A powerful benefit for consultants and knowledge workers.

As with most things in life, blog platforms come with a variety of price points ranging from free through to more expensive options. There are three main things that you might pay for: the blog platform itself, hosting for your blog and domain name. Here are 2 biggest blog platforms:

  • Wordpress - This is an open source, community supported tool available 2 flavors, the free, fully hosted version with limited control (Wordpress.com) and the free, unhosted version with unlimited control (Wordpress.org)
  • Blogger - This is the granddaddy of platforms. Blogger helped launch the blogosphere and was later snapped up by Google.
2. Ecommerce
Owning and operating an online store is now easier then ever. Thank you to the developers of many ecommerce web site, just about anyone with some basic computer knowledge can manage a busy online shopping web site and still have time for the important things in main business.

Most stores use an online catalog type of format organized by category. An ecommerce web site must not only present the merchandise effectively, it must provide a safe and easy way for customers to order. Your customers will browse at your web site, select some items, and then pay for them. When you set up an e-commerce shopping cart, you’re providing a way for your customers to bring their purchases to the cash register. The program you choose will allow you to enter your products in the database and allow shoppers to choose products when they click on 'Add to cart'.

Store owners can set up their online stores using ecommerce tools. For small stores, it has all the features you need for an online store. For example: OScommerce, Zen Cart, PHP Auction, Cube Cart, Open Realty, Miva Merchant, etc.

About the Author: RT Design Group is providing small business web site design and web marketing services in Florida, US. Or call 239 - 913 - 0279.

Tuesday, December 18, 2007

Web Site Design for Women in Small Businesses

The number of women business owners has increased rapidly in recent years and they are making a substantial impact on the workplace.

Appealing to women’s interests and wants online is much different than a man’s. When creating web sites for women, keep in mind that most women are looking for more than just information. They’re looking for the person behind the web site.

Establish Trust

Women want to know who the person is and if they can be trusted, while men are more concerned with the nuts and bolts of the site. Men are also happy pouring over large amounts of information. However, women prefer information to be quick and to the point. Many women are juggling family and careers so their time to scan tons of information is limited.

Don’t Sell, Give Them Information

Another important point to remember is that women do not like being sold to.
You have to connect with them. Information is not to be used simply as a tool to get them to buy something. Don’t abuse the trust they put in you and your products and services. They will buy if they are inspired by good, honest content.

Avoid Technical Jargon

The online world can be intimidating for some women small business owners, even though a lot are technically savvy. Avoid technical jargon on your web site. Keep your content clear and simple with easy to understand language.

Use Testimonials

Use testimonials on your site. Women really value credible information that can be backed up. Don’t just try to sell them your product or service, let them know how it can make their life easier and show them examples of other customers just like them who are satisfied.

Marketing specifically to women in small business is easy if you follow some simple advice. Honesty is the best policy. If you’re genuinely interested in making their lives better, let that show through in your content.


About the Author: For more resources about web site design for women or even about small business web site design please review this website http://www.interdream-designs.com