Small Business Advertising Plan to Realize Big Profits

To have an effective small business advertising plan you need to put some thought into who wants to buy your product and why. You also need to ask yourself the right questions to have your plan take off.

Kick start your business by using the following strategies and see your profits soar. Whatever the new product or service is you want the buying public to know about, don't just advertise, think strategy. But plan it first.

Your Target Market

This is the end-user the buyer you are targeting. But who is he/she? How will he/she be using your product/service? Who will be buying the product? What age group, socio- economic group, professional or blue collar, man or woman? Why will they buy the product or service? Where will they buy it and why? Define your market. Find out what your end-users' interests are. What her needs are. What his priorities are and what type of lifestyle she leads. Single or married. Depending on your product, you have some idea already about the end-user and his/her needs.

Now create the advert/sales letter, flyer, or whichever means of advertising you want to use to address that end-user directly. Appeal to their interest, their hobby, their style if it is a fashion product. Speak directly to them. Remember the poster of Uncle Sam recruiting soldiers? The slogan was "We Want You", with a finger pointing right at you. That is direct. But it was effective.

Let them know what you can do for them and what you want them to do.

You want them to respond to your advertising but all you have done is attract their attention. Now what? Why should they buy or use your product service over another companies' product? Once you have their attention, you need to let them know what you can do for them in a way that portrays your service/product as "unbeatable": your product quality is guaranteed, your delivery time is extremely fast, your price offers more value, your product can not be found anywhere else, etc.

This is your edge over your competitors, and should cover about 50% of your advert/letter. Your satisfied customer file will back up your advertising claims. This is good practice for any small business that if a client is happy, ask them to put it in writing, in a letter, an email or video testimonial. This file of recommendations is gold and builds your company's reputation. Happy clients tell their friends, who will tell their friends...

Motivate the buyer to act

Put action statements into your advertising. First make them want the product, tell them why they must have the product, then tell them that it is only available for a limited time, or while inventory lasts or because it's your wife's birthday and this deal is gone tomorrow. Make them act.

Now tell them what response you want from them

Finalize your small business advertising plan in action by telling them how they can reach you, buy your product, and find out about your business. And make sure someone is manning the phones, or email, or fax machine. Do not leave this last bit unattended.

Marlene Dewitte makes it easy for small company entrepreneurs to generate far more buyers without using additional staff or marketing budget. To find out about more detailed small business marketing plus cash flow producing tasks stop by small business associations.