Small Business Website

Small business website design is a bit of niche area. You don’t need to hire a full-time designer for your staff to fulfill your needs, but you do need a level of competence so that your site can display the professionalism your customers deserve. Before you get started with the right small business website design software or company to handle it for you, there are several things to consider.

You must first you must decide how you intend to deploy your services or products. Are you streaming media? Selling your music? Providing how-to tips on gardening? Think carefully about what your small business website design needs to include and what website elements will help you reach your goals before you ever get started.

If you just intend to sell product, you may want to consider a database oriented site that will allow your customers to order online, view your available products or services and keep track of your customer base. This could allow you to handle sales follow up, future marketing and track your targeted demographic. The ability to stay abreast of your market and your customers’ needs will keep you ahead of the competition. Small business website design is an important factor in your online transactions, and it should be given great consideration when you set up your online storefront.

If you intend to incorporate media into your website or provide media as part of your small business website design, you will have to think about media options such as flash, VideoLan or other server side solutions like Clipstream. Unfortunately, unless you have experience in media deployment, most of these endeavors turn out to be resource heavy or dysfunctional. It would be better to employ the expertise of qualified professionals to help you create your audiovisual online dream.

Even if you manage to design a good looking website, the chances are it will not be programmed correctly. A website should be CSS and HTML W3C compliant with well ordered code to help search engines index your site easily and thoroughly.

Finding a bit of help with your small business website design can be essential in some cases. MaxiPRO, though, can help. They provide a great and convenient service for small business owners wishing to capitalize on the Internet with their small, yet important business idea. With both basic and advanced small business web site design tools, and live help every hour of every day, they’re the perfect solution for your small business web site design needs.

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About the Author: Use the MaxiPRO services and get a small business website and hosting package at a competitive price. A free web management interface is also offered by MaxiPRO which provides an easy to use point & click visual editor. A good business website hosting company will guarantee a 99.9% uptime.

The Do's And Don'ts Of Launching A Small Business Website

By: Adil Wali

Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and most certainly don’t charge the same prices. Projects are often riddled with unclear expectations, missed deadlines, and ridiculous hourly rates. What’s worse is that many developers have the audacity to ask for even more money halfway through the project. Even after all of the hard work is complete, most companies don’t even see a return on investment.

If you haven’t been there, you probably know someone who has. IT outsourcing and procurement is often times so traumatizing that many of us vow never to deal with it again. But the whole process need not be so difficult and fruitless. The purpose of this article is to aid you in launching a successful website with minimal pain and effort. Who knows, if you play your cards right, it may even be within budget and on time!

The Don’ts

Don’t spend too much on web hosting. If you are a small business that is just beginning to define your online presence, you don’t need a whole lot! You most certainly don’t need 10,000MB (10GB) of web space and 100,000MB (100GB) of bandwidth each month. So don’t pay for it! You might be thinking, “Well, if it’s relatively cheap and I may need it in the future, why don’t I just spring for it now?” That kind of reasoning paves the road to overspending. Besides, web hosts making such offers are hoping that you won’t really use the massive set of features. Expert web developers and power users will use that kind of space and bandwidth, however, and the end result is a bogged down and slow web host. Go with something economical and reliable; it’s probably even faster.

Don’t mold your website to a pre-defined package. Although your local newspaper advertisement for development of a “5-page website with logo design for only $995” may be tempting, don’t fall for it. Any company that sells you pre-set web site packages (or charges based on the number of pages) has the wrong idea. Web development should be a custom-fitting job. Your website is a business tool, and should be developed to exact specifications that enable it to complement the rest of your business. If you compromise your website’s functionality, you compromise its ability to help you make money.

Don’t start the project until you are fully prepared. The easiest way to ruin a web development project is to get started before you are ready. Everything does not need to be in perfect order when you are shopping around for development; however, once you select a developer and begin work, being unprepared will only slow your project down greatly and drive up costs. Avoid this by purchasing your domain and web hosting, writing out all content, and deciding on the general layout you desire, all before the project begins.

Don’t compare apples to oranges. Not all web developers are created equal, so it is unfruitful and unwise to compare them on a single benchmark (such as price). While some “full-service” firms will create your website, upload it to your domain, and maintain the site to make sure it’s up-to-date, others will simply e-mail you a folder full of files and expect you to know what to do from there. Similarly, some firms will revise the finished product over and over until you’re satisfied while others believe you are paying them for one draft of work and no more. Be mindful of these differences and understand what is built into the different prices of each provider.

Don’t focus too much on eye-candy. Remember what your website is for. Unless you are the exception to the rule, the purpose of your site is either to a) give information about your product/service or company, b) allow users to buy directly from the site or c) both. In all cases, the site must be easy to understand, navigate, and operate. If your site is so new-age and graphic intensive that users have no idea how to get around it, or worse—it takes too long to load, you’ve defeated the purpose of its creation.

The Do’s

Do have a marketing budget for your website. Launching a website without a marketing plan usually always results in a zero return-on-investment. Why? Because there are millions of sites on the internet, and if you don’t market your site, no one will come. Unlike a typical brick-and-mortar establishment that benefits from exposure to passersby, your website will not be seen by anyone until you tell people that it exists. Take advantage of the fact that your website can reach more potential customers than a small storefront ever could. Set aside marketing funds at the onset of your project.

Do prepare a timeline for the project. Many developers work virtually, that is, directly through the internet such that you may never meet them in person. This style of work is very different than the conventional, and the lack of face-to-face contact makes it easy for both parties to simply forget about the project as time goes on. Ensure that your project won’t stagnate. Prepare a solid timeline with clear milestones, expectations, and deadlines so that it is easy for both you and the developer to stay on target.

Do provide feedback in a timely and detailed manner. Although you are paying a design firm for its creativity, remember that ultimately what you say goes. You must be sensitive of the fact that development is a step-by-step, layer-by-layer process. If you don’t respond with feedback immediately, developers will have already completed other layers of the site before your feedback reaches them. This means that they must not only re-work the layer in question, but also the following layers. Some developers have been “burned” so many times in this manner that they will wait patiently for your feedback before they go on to the next layer of work. This means that development comes to a screeching halt until they hear back from you. They may get so fed up that they take on another client while they wait, leaving you at 2nd priority.

Do research developers before setting a budget. There are two reasons to do your homework before you decide on a budget. First, setting a budget without understanding a particular industry is simply nonsensical. You must know the price ranges of development and also what type of service to expect within each range. Second, a small business website, unlike a typical personal expense, is an investment. The goal of launching the site should be to aid the company in making more money. If the site won’t make money, don’t create it! If you limit your budget at $1000 without understanding the investment or industry, you may get an excellent site in that price range that makes no money. You would be better off if you do your homework, however, and find that spending more will likely yield a return. For example, you might spend $4000 on a site that actually makes you and additional $20,000 annually.

Do plan to keep your site up-to-date. One of the biggest advantages to having a website is that you can quickly and easily update information. Nothing sends a more powerful message to a potential customer than a website that hasn’t been updated for several months, or even years! You are telling people that the business is defunct or unpopular. Make it a point to update your site frequently, even if you don’t have much to say. It will let your customers know that things are going well and that your company takes an active interest in keeping them informed.

Although the above Dos and Don’ts are definitely not comprehensive, they are a good set of guiding principles for any individual or small business owner looking to create an online presence. No set of rules if foolproof, however, and there are always exceptions. My suggestion would be to always err on the side of caution. Many of the cliché statements we’ve all heard will come in handy: there is no such thing as a free lunch, and, if it sounds too good to be true, it probably is. Finally, don’t be afraid to ask questions to people who know more than you. In fact, feel free to contact me if you ever get into a jam: adil@steezo.com. Good luck!

About the Author:

Adil Wali is Chief Operating Officer of SteeZo Media, a company founded in 1999 that focuses on consulting small and medium sized businesses in getting online. Under Adil’s leadership, the company shifted away from broad-based IT consulting to a more specific focus on matching clients with most talented and cost effective web developers.
Read more articles by: Adil Wali

Article Source: www.iSnare.com

Three Things You Must Do When Designing and Building Your Small Business Website

by: Michael Massie

If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function – and that’s to convey your sales message to your site visitors in an effective and efficient manner.

No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost amidst all the fancy bells and whistles on your site.

For most small businesses, a simple and elegant four or five page website is all they need to get the job done. As an added bonus, such sites are inexpensive when compared to flashier multimedia sites. If you want your small business website to increase your profits instead of emptying your pocketbook, pay close attention to the following design guidelines when you build your site.

Make Your Website Easy to Read

In order for your website to get sales and/or leads, your small business website design needs to be user and consumer-friendly - that means it needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should be the norm.

At the risk of sounding like a broken record, I’ll say it again - the purpose of having a website for your small business isn’t to win design awards. It’s to convey information about your product or service that guides the consumer toward making a buying decision in your favor.

If you think that dark websites and colored text on colored backgrounds looks better, you may be right. However, as I mentioned earlier loud colors and excessive graphics only serve to distract attention from the sales message contained in your site content and makes your site harder to read. Remember: keep it simple and you’ll keep the sale.

Also, remember that web users tend to scan text instead of reading it start to finish like printed text. Since the majority of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understand the central message of your site or page.

Make Your Website Easy to Navigate

Since the chief purpose of your site is to convey information, you should design your website so the information it contains is easy to find. If you make it easy for your visitors to navigate your site, they’ll thank you with their dollars. Make it difficult, and they’ll leave your website before you can say “Google.”

At the bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. In addition, you should consider placing links back to the previous page visited at the top and bottom of the current page. Some websites use “bread crumbs” for this purpose – a “trail” of links that show each page visited since landing at the site.

Lastly, make sure that there are no broken links on your website. Broken links may not seem like a big deal to you, but to a site visitor who was clicking on a link for more information they are a major frustration. Fix your broken links!

Oh, and incidentally, making your site easy to navigate will also help the search engines to find and index all your pages, which might help you get more traffic over the long haul.

Make Sure Your Website Loads Quickly

Despite the fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connections to access the internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.

Keep photos, graphics, and animations to a tasteful minimum on your websites, and keep your total page size under 50K to ensure maximum usability for your visitors. In addition, avoid using background music on your pages unless it is absolutely necessary – music files take time to load, and can annoy your visitors enough to make them leave your site.

By the way, smaller and faster loading pages make it easier for the search engines to spider and rank your site – an added bonus for keeping your page files small and your load times fast.

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Hopefully, these guidelines will help you build a website that gets you more sales and leads for your small business. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that’s easy to read and navigate, and your visitors will thank you with their checkbooks!

Copyright 2005 Modern Digital Marketing LLC

About The Author

Mike Massie is a web marketing consultant and copywriter. He specializes in showing small business owners how inexpensive website marketing can boost their profits. Michael can be reached by visiting his website at http://www.Modern-Digital-Marketing.com.

Do's and Dont's of Launching a Small Business Website

by: Alicia A. Harper

Launching a small business website can seem like an enormous task ,although it does require some research, if done right it might be just the marketing tool your business needs. The road to a website is filled with website designers, website developers and graphic designers. This in itself is very confusing. A website designer is someone who produces the design. A website developer is someone who creates more of the program side to your websites rather than the actual design. Nowadays most website designers are also developers. A graphic designer is the person who makes the images at the top of web pages, the buttons, and menus on a website. The whole process should not be so difficult and full of surprises. Therefore the 6 Do's and Don’ts should be a great start to help you launch your small business website.

Don't concentrate on images and how pretty your site will be. Remember that your sites' purpose is to answer your customers questions and inform your customers of what you have to offer, such as services and products. Don't use too many images because if your site is so "new age" a lot of people will not be able to navigate and find their way around it therefore they will get frustrated and not stay on your site and that would defeat the sites purpose.

Don't compare web designers by their price. Not all web designers are created equal. You must not only compare the price but the type of service you will require such as internet marketing and updates, will they continue to create the site until you are satisfied, and can they write the content. Some designers will create you a site and mail you a CD with the files and you will then have to figure it out on your own how to get it on the web. Others will help you choose a domain and a hosting company, upload your files to your site, and will write your content. Writing on the web is different from writing in print. A good content writer will know what to say to keep your visitors on your site. Keep these things in mind when choosing a web designer.

Don't hire a web designer until you are ready. Once you are finished shopping around for a web designer, do make sure you have purchased a domain name, hosting, have a general idea of what you would like your site to look like and written your content, if you will be doing this yourself. This is important! Web designers work virtually, that is directly on-line (through the Internet). You might not actually ever meet them. This style of work is very different from working face to face and have times set up as to when you will meet. It actually benefits you, the designer can get your website on-line faster. Therefore it is important for the web designer to have all your information. If they have to wait a week or so for you website content then you will be pushed to the back burner.

Do request a quote from a few web designers before you decide on one. Once you have looked at some websites find a few who you like and request a quote from them. Explain that you are interested in a website, explain a little bit about your business, how many pages would your site need and what are other services you would need from them. Ask them to send you a price detailing what would be included. Understand that this is a quote and if you are requesting any other additional services there will be an additional cost although designers will usually let you know beforehand.

Do plan on keeping your site up-to-date. Keeping your site updated keeps your customers coming back to either find out what's going on with your company or about new promotions or sales. It also gives your customers the impression that you care about keeping them informed and that you value their business. The benefit of having a website is it's easy to update and don't cost much. Usually a web design firm will have special packages for updates. Find a designer who also can provide updates and when your site is finished discuss an update schedule and what they can suggest to keep your site looking fresh.

Do find a designer who specializes in small business. Small design firms understand the needs of another small business and are more likely to be more personal with your questions. A big design firm might have 5 people working on your website and they might not all have gotten the e-mail that stated what you want. Whereas a small design firm would have one person working on your site with whom you communicate directly.

This guide to launching a small business website is just the tip of the iceberg. The best thing is always know what you are going to receive in return for your hard earned cash. Make sure that your website is like an investment and that you are actually going to receive a return on your investment. Also, don't be afraid to ask questions! Most designers will answer most of your questions, no problem.

About The Author

Alicia Harper owns and operates Be Seen Web Design, which is a webdesign and development firm that specializes in small business and home-based business.

www.beseenwebdesign.com

alicia@beseenwebdesign.com

Small Business Website Failures

by Jim Degerstrom

Before starting that great new website for your small business, consider your expectations carefully. Most entrepreneurs with their first website lack the experience to know what is truly required to be successful online. Website failure may be defined as anything from total catastrophe to simply results less than expectations. Each can occur even if you have a gorgeous well-designed site.

Don't expect search engine success with high traffic and added revenue instantly. It is rare.

Here's the short list of what you need if your goal is website traffic and new customers. These facts have been overlooked or misunderstood by many of my small business clients, and in most cases the errors of omission are due to inexperience.

1. You need a trusted site with name, address and phone number, not just a PO Box.
2. You need to be online 6-12 months or longer to achieve search engine ranking.
3. You need a large site with 10-20 or more pages of quality content for credibility.

Discuss your needs with your site designer. It should not be a cousin, uncle, or friend who happens to have software to make websites. A truly successful site takes more... much more. Professional help may be more cost effective than you realize. Some service providers will try to take advantage just because you are in business. I regularly save clients more than they pay me for designs by helping them shop for economical service providers for their domain and hosting.

Realistic expectations up front will help you avoid disappointment. Be prepared with an ongoing annual budget to add fresh content and features to your site. A smaller site is okay to get started. If you cannot meet the goals in the above list, your traffic and new customers must be pointed to your site with direct marketing efforts. If presenting your company online achieves a positive first impression that may be enough to begin. As your budget increases you can revise expectations as you continue to grow your online presence.

To compete online, compare your plan to what your competition is already doing. If they have full disclosure of their physical address, phone number, and contact names you need to do the same. A prospective customer comparing one site to another with trusted information will usually rule out the one with a PO Box number, or less than adequate contact information. Real and complete details provide better ranking with search engines, also. Listing your city, state or province, and country will allow search engines to localize search results.

Bonus Tip: If you work from home and offer a product or service sold without a showroom, there are options to avoid strangers disrupting your family life. Some clients get box numbers from service companies, and use that company's address as theirs except instead of box number, they call it unit number. In the USA, you cannot use a US Post Office street address and box number for your return address, even if it is revised to unit number. You will need a private company, however, the peace of mind and the benefits in credibility may be worth the modest cost.

Aging of your site is likewise important. Too many sites are here today, and gone within a year. To maintain credibility the search engines need to serve up relevant results. Until you prove to them your long term intent they will select older and more established sites for page one. Quality content added often can expedite the waiting period.

Do you renew your www domain every year? Stop. Register your website for 2-5 years to prove you are there to stay.

Finally, you need to create an authority site that adds value to the internet community. Establishing your expertise begins with valuable advice and content for your visitors. The size of your website will grow as you continue adding content. This improves the customer experience and provides a reason for them to return, or buy. Quality content added often will bring the search engines back more often, also.

Success online is more than just having a website. Realistic expectations require knowledge of how the internet and search engines work. Some people have contacted me after buying a turnkey site thinking money would roll in, and years later the website made zero revenue. You must be unique, so looking like 1000 other sites with identical content is not a solution.

In conclusion, what I have described for your ideal website is similar to what you might look for in a consultant. People are usually more comfortable when they take advice from an older and trusted authority. Provide that slant in the design of your online home, and visitors can sense you have dependable solutions. Define your niche. Set your new website goals. Get help or advice and avoid joining the long list of small business website failures.

Small Business Web Site Building - The Easy Way

by Mike Tucker

So you have decided to start your own online business and now you have to figure out the process of small business web site building. How should you go about it? This article will help to answer some of your questions.

To build your first online small business web site you have several options. You could hire a professional web design company to build it for you. I have had several problems with this. First of all who do you hire out of the thousands of companies out there? Are they trustworthy? Will they deliver on time? will the site look the way you want it or the way they want it? Will they make changes for you in a timely manner and for the same price? These are some of the problems you will run into. Not to mention the high cost of hiring a professional company.

Another way to go about it is to hire someone from a freelance website. You place an add for the job you want done and people bid on it. This option is a lot cheaper than going with a professional company. But again you have no idea who you are hiring and what you are going to get.

Then there is the option of building it all your self. This presents several problems. If your site is data base driven do you know how to set it up? Will you be using a script written by someone else and will it work with your website without crashing or giving you errors? Believe me I have spent many hours trying to get several scripts to work with each other. All it takes is the simplest typo to bring your site down. I spent an entire day once trying to figure out what I did wrong. I finally found out that I had typed a , instead of a period.

Then we come to my favorite option and that is to buy a business web site that is already done. You will know what it will look like. You know it will work. You will know the final cost. You will know that everything will work with each other. Doing it this way is the most cost effective way. Once your site is up and running you can always change the look of it. A big piece of advice here is to always back up everything before making any changes. That way if you make a mistake you can always upload your backup copy and start over.

You have to decide on how much your time is worth. I would rather spend my time getting business to by website than working on the design. Believe me it is much more profitable that way.