Start Your Own Business (4th Ed.) (Start Your Own) (Paperback)

This is a very comprehensive (and big!) book. It covers all the basic steps you need to know about starting and running a business, from business forms to accounting to buying insurance to employee issues to purchasing. No one subject is covered in great depth, of course, but reading the book gives you a VERY GOOD IDEA of what kind of work you're getting yourself into when you run a new, small business. Not every chapter will be worthwhile (I pretty much skipped the chapter on how to select office equipment) but most chapters are worth a quick look, and many were worth in depth review. Of all the "basic overview" type books about starting and running a small business that I've plunked down money for, this one is the best, HANDS DOWN!




Geneevieve Buck, Chicago Tribune
Get set, go! Entrepreneur Magazine's Start Your Own Business claims to be "The Only Start-Up Book You'll Ever Need."

That sounds mighty boastful, but the author's credentials are strong, the book loaded with business resources and the information is down-to-earth (Everything you need to start a successful business... except the money, But we'll show you how to get that, too!")

Author Rieva Lesonsky and the staff of Entrepreneur Magazine put together the book which starts with "Are you ready to be an entrepreneur?" and goes on to starting versus buying, choosing the name attracting investors, hiring employees, location, loans, image, leasing versus buying equipment, choosing a phone system, learning from failure - all the nitty-gritty stuff, plus some long-term thinking.

Lesonsky, Entrepreneur's Vice President / Editorial Director, frequently speaks at small-business conferences and appears on TV and radio business programs. --This text refers to an out of print or unavailable edition of this title.

Book Description

• Features six new chapters (building a brand, negotiating, technology security/privacy, trademarks and copyrights, time management, salaries), three significantly expanded and revised chapters, all-new business resources, new and updated tip boxes and illustrations, and comprehensive updating from the previous edition
• For the first time, goes beyond start-up to cover the first three years of operations
• Previous editions have sold more than 200,000 copies
• Written by Rieva Lesonsky and the writers and editors of Entrepreneur magazine
• Valuable advice culled from Entrepreneur magazine’s 29 years of experience