Essentials of Entrepreneurship and Small Business Management (5th Edition) (Paperback)

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Editorial Reviews
Book Description
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

From the Back Cover
A streamlined version of the authors' best-selling EFFECTIVE SMALL BUSINESS MANAGEMENT 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. For anyone interested in Small Business Management and Entrepreneurship. --This text refers to an out of print or unavailable edition of this title.